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The Music Startup Academy
Friday, September 14, 2012 from 9:00 AM to 5:00 PM (EDT)
New York, NY
The Music Startup Academy
Friday, September 14th from 9:00 am to 5:00 pm
The Music Startup Academy is designed to reduce barriers to entry into the music business for entrepreneurs, by providing a clear roadmap to success through actionable insights into the core structure, legal framework, content deals, business models, and the "nuts n' bolts" of getting things done to build a legal, streamlined, and competitive music property.
Educational Sessions: 9:00 AM - 1:00 PM
Label and Publishing Basics for Entrepreneurs / A deeper dive into the economics of the music industry, including performance rights, understanding the various rights for master recordings and songwriting. We will also go over the various legal issues surrounding music product development.
- Maurice Russell, Sr. VP Licensing, Collections, and Business Affairs, Harry Fox Agency
- Adam Ritholz, Managing Partner, Ritholz Levy Sanders Chidekel & Fields LLP
Music Industry Content Acquisition and Business Development / Want Lady Gaga for your music service? A cool product isn't enough. What are the "dos and don'ts" in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.
- Yi Ping Ho, Sr. Dir. Digital Strategy & Business Development, Warner Music Group
- Anna Siegel, Marketing Manager - North America, 7digital
Getting Under the Hood: Music Operations For CTOs and Developers / Once a deal is done on the legal side, technical teams need to work out content delivery and royalty reporting mechanisms. This course will discuss industry XML standards for content delivery, and royalty reporting, metadata, best practices, and troubleshooting.
- Josh Builder, CTO, The Orchard
Lunch (sponsored by Mailchimp): 1:00 PM - 2:00 PM
API Meetups: 2:00 PM - 5:00 PM
Spotify and The Orchard will present their API to developers to encourage adoption and building on their platforms.
Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at firstname.lastname@example.org at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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